I'm afraid we are quite thin on the ground for production pictures here - while we developed the print and created the original prototypes ourselves the bulk of the work was done several months later by technicians at Jeanologia.
Jeanologia is an incredible company based in Valencia, Spain that design, build and engineer machines and software on the absolute cutting edge of denim laundering. As well as being the most high-tech solution, the machines they produce are far and away the most sustainable and earth-friendly way to launder jeans.
Now, lets just explain what 'industrial laundry' actually is - because not all that long ago I would have assumed we were walking about cleaning clothes. When you buy new jeans that look worn and ripped they've been through a process that uses chemicals or manual work that ages, rips and tears the fabric.
Stonewashed jeans, for example are put into a giant machine that literally washes the denim with pumice stones - equally acid wash uses bleach-soaked towels.
This is what people are talking about when they say 'washing' and 'laundry' - and as you might imagine its not quite as eco as it should be. Jeanologia uses lasers instead of chemicals and sandpaper to add wear marks and Ozone to bleach out fabric with almost no water or pollution whatsoever.
Our approach to their technology was a little different - we felt with the almost limitless scope of laser technology we could do something a little more future-y than vintage markings and decided to 'scortch' our natural indigo denim with sideways 'laser rain'.
Above are our first tests - trying out line thicknesses, laser power, and wabash dots. If you look closely you can see on this thinner test where the laser has struck the denim (almost like little matchsticks). Next task was to actually draw our broken laser rain pattern and test it out.
Because of the high powered lasers it was difficult to really get close enough to capture just how incredible the process is. The laser removes a layer of indigo in seconds, creating a 'print' with no water used at all. Above you can see it in action - if you look closely you can even see some of the dotted lines in the forefront burning red.
The pattern itself is inspired by a few things - British weather (that unforgiving sideways rain you get when the wind teams up with the clouds), German rain camo and vintage American wabash.