{"title":"Natural Indigo Dyed","description":"\u003cp\u003eIndigo is one of the world’s oldest dyes, with evidence of its use stretching back at least 6,000 years ago in South America and through the ages in Mesopotamia, Ancient Egypt and India where it was used and exported through the silk roads. Through somewhat of a change in status, indigo cloth went from a luxury in ancient times to commonplace in nearer years as its use spread - from ‘royal blue’ to ‘blue collar worker’.\u003cbr\u003e\u003cbr\u003eIndigofera Tinctoria is a legume, part of the bean family of plants, and is not only an excellent source of indigotin (the pigment used in dyeing) but is also routinely used in crop rotation to improve soil conditions. \u003cbr\u003e\u003cbr\u003eIndigo is also considered a powerful wearable medicine in the ancient practice of Ayurveda, and is mixed with other plants to dye cloth designed to cure or help with skin conditions, respiratory health and temperature regulation.\u003cbr\u003e\u003cbr\u003eIndigo as a 'dye' is a little bit of a misnomer - it's actually more of a 'coating'. Our yarns and fabrics are hand dipped in deep pits of fermenting dye (the bacteria in the pits are the real heroes here and have been replaced by harsh chemicals in industry) and deeper colours are only achieved through successive dips. For our darker shades, we dip, dry and dip up to 16 times over the course of a few days.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe height=\"640\" width=\"640\" src=\"https:\/\/player.vimeo.com\/video\/482560874?title=0\u0026amp;byline=0\u0026amp;portrait=0\" allowfullscreen=\"\" allow=\"autoplay; fullscreen\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cscript src=\"https:\/\/player.vimeo.com\/api\/player.js\"\u003e\u003c\/script\u003e","products":[{"product_id":"sundae-jacket-wobbly-waffle","title":"Sundae Jacket - Wobbly Waffle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis boxy jacket has been with us since day 1. It appears humble, but the handwoven fabric wears down so beautifully. The fabric is dyed and woven by a lovely group of ladies in Thailand and we’ll keep buying their fabric and making these for as long as they want to keep their shuttles moving. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis jacket (in this fabric) started as a Christmas gift - sort of. We developed this fabric over a year ago to make hand towels and tea towels. As such, we went wild. We mixed three gauges of hand-spun yarn to create a super-textured fabric - and used both naturally dyed and naturally coloured cotton. A year after development, it became clear this fabric would be amazing in a jacket - so we cancelled the towels (sorry mum) and made these. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you’ve heard us harp on about naturally coloured cotton before you might want to skip to the end - but some special cottons are different colours naturally - tones of brown (some greener, some browner). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor reasons that make sense for the ‘needs’ of industry, but are quite sad for biodiversity, coloured cotton has become a rare crop. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThat said, naturally coloured cotton is a very Story mfg. product. An almost forgotten heirloom and natural material that may provide a more sustainable solution. If we can grow cotton that is naturally coloured - we wouldn't need to dye at all. Few are working on this and they have quite different approaches - some are looking into genetically engineering cotton at the gene stage to create variants that grow in any desired shade. Others are taking a more natural approach of breeding old varieties to create new ones. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou may wonder why it even matters - it's a good question. There are many reasons, but two stand out. Growing lots of one, or a handful of the same plants is terrible for the planet (destroys soil) and risks catastrophe (a disease would wipe them all out). Secondly, while extinction is natural, when a plant dies out, so does all the secrets it holds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor our part, we aren’t much of a force in the space other than a patron of those that are active. We’ll use it wherever possible - it's not only good for us and good for the planet but, as with many natural things, really beautiful and unique. \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Story mfg.","offers":[{"title":"XS","offer_id":40687396192323,"sku":"SWNONJASUNHALINB-XS","price":495.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":40687396225091,"sku":"SWNONJASUNHALINB-S","price":495.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":40687396257859,"sku":"SWNONJASUNHALINB-M","price":495.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":40687396290627,"sku":"SWNONJASUNHALINB-L","price":495.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":40687396323395,"sku":"SWNONJASUNHALINB-XL","price":495.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/ECOM09-12-25141.jpg?v=1765387042"},{"product_id":"sundae-jacket-indigo-waffle-handloom","title":"Sundae Jacket - Indigo Wobbly Waffle","description":"\u003cp\u003eThe boxy Sundae Jacket has been with us since the very start. It’s got a boxy fit, buttons on the front and two pockets.\u003c\/p\u003e\n\u003cp\u003eIt’s made using a handwoven cotton fabric from Thailand, which wears down beautifully over time. For this capsule, the highly textured fabric is made of hand-dyed indigo cotton threads with an ecru cotton yarn, which creates its checked appearance.\u003c\/p\u003e\n\u003cp\u003e- Boxy fit\u003cbr\u003e- Naturally hand-dyed\u003cbr\u003e- Button up jacket\u003cbr\u003e- Front Pockets\u003cbr\u003e- 100% handwoven cotton\u003c\/p\u003e","brand":"Story mfg.","offers":[{"title":"XS","offer_id":41541705760835,"sku":"SWNONJASUNHAINWA-XS","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":41541705793603,"sku":"SWNONJASUNHAINWA-S","price":475.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":41541705826371,"sku":"SWNONJASUNHAINWA-M","price":475.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":41541705859139,"sku":"SWNONJASUNHAINWA-L","price":475.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":41541705891907,"sku":"SWNONJASUNHAINWA-XL","price":475.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/JIM-BLUEWOBBLY-1.2_53f340fc-ec48-4ee4-8dc2-9c3f3c2d207a.jpg?v=1769093626"},{"product_id":"tuesday-jacket-indigo-waffle-handloom","title":"Tuesday Jacket - Indigo Wobbly Waffle","description":"\u003cp\u003eInspired by a well-loved, vintage fit jacket, the Tuesday Jacket is a staple item in our collections. The jacket has a cropped, boxy fit, slightly less loose than the Sundae Jacket. The jacket comes in a textured indigo check, made using hand-dyed indigo cotton threads with an ecru cotton yarn.\u003c\/p\u003e\n\u003cp\u003e- Boxy fit\u003cbr\u003e- Naturally hand-dyed\u003cbr\u003e- Button up jacket\u003cbr\u003e- Front Pockets\u003cbr\u003e- 100% handwoven cotton\u003c\/p\u003e","brand":"Story mfg.","offers":[{"title":"XS","offer_id":41541706612803,"sku":"SWNONJATUEHAINWA-XS","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":41541706645571,"sku":"SWNONJATUEHAINWA-S","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41541706678339,"sku":"SWNONJATUEHAINWA-M","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":41541706711107,"sku":"SWNONJATUEHAINWA-L","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41541706743875,"sku":"SWNONJATUEHAINWA-XL","price":475.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/TuesdayJacket-IndigoEcruHandloom111.jpg?v=1777565589"},{"product_id":"sundae-jacket-indigo-handloom-2","title":"Sundae Jacket - Indigo Handloom","description":"\u003cp\u003eThe boxy Sundae Jacket has been with us since the very start. It’s got a boxy fit, buttons on the front and two pockets.\u003c\/p\u003e\n\u003cp\u003eIt’s made using a handwoven cotton fabric from Thailand, which wears down beautifully over time. The fabric is dyed and woven by a lovely group of ladies in Thailand and we’ll keep buying their fabric and making these for as long as they want to keep their shuttles moving.\u003c\/p\u003e\n\u003cp\u003e- Boxy fit\u003cbr\u003e- Button up jacket\u003cbr\u003e- Front Pockets\u003cbr\u003e- 100% handwoven cotton\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*Please note due to the natural processes and handwoven nature of the garment, there may be some subtle variations in tone and texture. Each piece is unique and a reflection of its making.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eNB - The last image shows Katy's same jacket after over five years of wear and love, highlighting the beautiful way the fabric and dyes evolve with time. \u003c\/p\u003e","brand":"Story mfg.","offers":[{"title":"XS","offer_id":41561455591491,"sku":"SPS25JASUNHALIHA-XS","price":475.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":41561455624259,"sku":"SPS25JASUNHALIHA-S","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41561455657027,"sku":"SPS25JASUNHALIHA-M","price":475.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":41561455689795,"sku":"SPS25JASUNHALIHA-L","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41561455722563,"sku":"SPS25JASUNHALIHA-XL","price":475.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/FENN_TROUSERS_BROWN_SCARECROW-1.jpg?v=1769014156"},{"product_id":"twinsun-knit-rollneck-ecru-growing-peace","title":"Twinsun Knit Rollneck - Ecru Growing Peace","description":"\u003cp\u003eThe loose fit Twinsun Rollneck is entirely knitted by hand. This season, the jumper is finished with individual hand crochet vegetables and foliage with hand embroidery detail that has been hand appliqued on. As with all of our knitwear, the Twinsun Rollneck only gets better with age.\u003c\/p\u003e\n\u003cp\u003e- Loose fit\u003cbr\u003e- Hand crochet vegetables and foliage\u003cbr\u003e- Hand embroidery detail\u003cbr\u003e- 100% organic cotton\u003c\/p\u003e\n\u003c!----\u003e","brand":"Story mfg.","offers":[{"title":"S","offer_id":41616138731587,"sku":"SAW24JUMTWRHANEGP-S","price":525.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41616138764355,"sku":"SAW24JUMTWRHANEGP-M","price":525.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":41616138797123,"sku":"SAW24JUMTWRHANEGP-L","price":525.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/TwinsunRolleck-EcruGrowingPeace12.jpg?v=1777566690"},{"product_id":"yanam-jacket-brown-indigo-waffle","title":"Yanam Jacket - Wobbly Waffle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA vintage-inspired wadded jacket, finished with a contrast hand knit rib, two way \"Story mfg.\" zip and flap patch pockets. The outer is made using a handwoven cotton fabric from Thailand, while the inner wadding is made from Ecodown, a sustainable alternative to down feathers, featuring a polyester fibre that is made completely from post-consumer plastic bottles.\u003c\/p\u003e\n\u003cp\u003e- Contrast hand knit rib\u003cbr\u003e- Two way \"Story mfg.\" zip and snap fasteners\u003cbr\u003e- Flap patch pockets with snap fasteners and side opening\u003cbr\u003e- Looped drawcord waist\u003cbr\u003e- Slow-tek label\u003cbr\u003e- Ecodown wadding\u003cbr\u003e- 100% cotton outer\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Story mfg.","offers":[{"title":"XS","offer_id":41834931847235,"sku":"SPS25JAPUJHALBIW-XS","price":1080.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":41834931880003,"sku":"SPS25JAPUJHALBIW-S","price":1080.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":41834931912771,"sku":"SPS25JAPUJHALBIW-M","price":1080.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":41834931945539,"sku":"SPS25JAPUJHALBIW-L","price":1080.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":41834931978307,"sku":"SPS25JAPUJHALBIW-XL","price":1080.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/YANAM_JACKET_BROWN_INDIGO_WAFFLE3_4157aa6e-0a9d-49d5-9f00-df3dcaa59323.jpg?v=1770907686"},{"product_id":"yanam-jacket-indigo-handloom","title":"Yanam Jacket - Indigo Handloom","description":"\u003cp\u003eA vintage-inspired wadded jacket, finished with a contrast hand knit rib, two way \"Story mfg.\" zip and flap patch pockets. The outer is made using a handwoven cotton fabric from Thailand, while the inner wadding is made from Ecodown, a sustainable alternative to down feathers, featuring a polyester fibre that is made completely from post-consumer plastic bottles.\u003c\/p\u003e\n\u003cp\u003e- Contrast hand knit rib\u003cbr\u003e- Two way \"Story mfg.\" zip and snap fasteners\u003cbr\u003e- Flap patch pockets with snap fasteners and side opening\u003cbr\u003e- Looped drawcord waist\u003cbr\u003e- Slow-tek label\u003cbr\u003e- Ecodown wadding\u003cbr\u003e- 100% cotton outer\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Story mfg.","offers":[{"title":"XS","offer_id":41834932109379,"sku":"SPS25JAPUJHALIHA-XS","price":980.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":41834932142147,"sku":"SPS25JAPUJHALIHA-S","price":980.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":41834932174915,"sku":"SPS25JAPUJHALIHA-M","price":980.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":41834932207683,"sku":"SPS25JAPUJHALIHA-L","price":980.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41834932240451,"sku":"SPS25JAPUJHALIHA-XL","price":980.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/YANAM_JACKET_INDIGO_HANDLOOM52_16819bf5-8127-4a70-a71a-0e88d8834434.jpg?v=1764176387"},{"product_id":"tuesday-jacket-indigo-handloom-1","title":"Tuesday Jacket - Indigo Handloom","description":"\u003cp\u003eThe Tuesday Jacket is based on a well-loved vintage fit, with a boxy and cropped fit. The jacket is made using a handwoven fabric that has been dyed and woven by a lovely group of ladies in Thailand, and we'll keep buying their fabric and making these for as long as they want to keep their shuttles moving. \u003c\/p\u003e\n\u003cp\u003e- Boxy, cropped fit\u003cbr\u003e- Front pockets\u003cbr\u003e- Hand woven\u003cbr\u003e- 100% organic cotton\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e*Please note due to the natural processes and handwoven nature of the garment, there may be some subtle variations in tone and texture. Each piece is unique and a reflection of its making.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Story mfg.","offers":[{"title":"XS","offer_id":41835252252739,"sku":"SPS25JATUEHALIHA-XS","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":41835252285507,"sku":"SPS25JATUEHALIHA-S","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":41835252318275,"sku":"SPS25JATUEHALIHA-M","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":41835252351043,"sku":"SPS25JATUEHALIHA-L","price":475.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":41835252383811,"sku":"SPS25JATUEHALIHA-XL","price":475.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/TUESDAY_JACKET_INDIGO_HANDLOOM1.jpg?v=1764859788"},{"product_id":"furrow-jumper-r-t-s-co-200a","title":"Furrow Jumper - R.T.S. 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R.T.S.","offers":[{"title":"S","offer_id":41840002367555,"sku":"RC4JUMFRWCOTPUR-S","price":147.5,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":41840002400323,"sku":"RC4JUMFRWCOTPUR-M","price":147.5,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":41840002433091,"sku":"RC4JUMFRWCOTPUR-L","price":147.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/1966\/files\/FURROWJUMPER-PURPLE1copy.jpg?v=1767143653"},{"product_id":"daisy-dress-r-t-s-co-64","title":"Daisy Dress - R.T.S. CO-64","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCO-64: A rich and deep dark blue, made using fermented Natural Indigo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Daisy Dress is a easy-fit, calf-length camisole type dress. 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