STORY mfg. was born out of a desire for a more authentic, fulfilling and kind approach to fashion -- one that wouldn't involve a trade-off between aesthetic and sustainability.
We build products to last, because the most sustainable way to live is to buy less. That said, our approach to products - from our fabric to trims - means that when they are discarded, biodegrade and enrich the soil. We are working towards also trying to find ways to use materials like ocean and land waste to turn them into useful & beautiful items.
Ultimately, and most importantly, we create what we call “Positive Products”. Things that not only do no harm, but can in some way benefit the earth, and all the humans they touch.
Our 'stories' celebrate the human and technological effort that has gone into making each piece. We track down people in the most rural of places, and visit every location our materials are made - not only to check on the quality of the products and meet the makers - but to photograph and share the adventure.
Human & animal kind.
We never, ever, use animal products because we don’t feel there is anything sustainable or positive in raising and slaughtering. Our stand on animal kindness extends to both our makers and customers too - we ensure that our materials and finished items carry no horrid toxic chemicals that could be harmful.
Our tagline, “Slow Made” highlights the celebration of the production processes along with the serious level of skill, emotion and time involved. Our emphasis on non-chemical processes means a huge focus for us is on natural dyes. We use earth- friendly plant dyes wherever possible - the byproduct of which is simply nutrient rich fertiliser. We do sometimes use non natural dyed materials - but only when using deadstock or recycled fabric.
We love all things slow but that doesn't mean we have to think small scale. We invest time and effort into developing new technologies to upscale all of our processes. Natural process, like natural fermentation indigo dyeing and hand weaving can’t be hurried - so instead of scaling up we scale out. We don’t force people to work faster or introduce chemicals to make dyes work quicker - we introduce new vats, new weavers and spread our reach out.