If you’d like to wear this tiled floor you’ll love SS19. 📸 in Tangier
@lantiki_official feat. our short on time jacket dyed with tree bark. ☮️☮️☮️
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📷 @junha_mun_opener @opener_central feat. natural indigo handloom Sundae Jacket.
We are hard at work behind the scenes on SS19 right now and all will be revealed soon. For now, here’s a big fat rolled blunt hint at the theme of the collection. 📸 @maxbarnettphoto
📷 @maurice_rutherford in his special edition Sundae Jacket. Not only is he @katykatazome’s grandad and a model but he’s also a celebrated poet and welcomes you to share your favourite published poems with him over at www.mauricerutherford.com
@bobbin_story’s Sundae Jacket in Natural Indigo Handloom. Well worn over a few years, a few washes and a few spilled pints.
📸 @thelncc lookbook “Aliens Go Shopping” feat. our Tellus Jacket. We called it “6 day indigo patchwork” but it they actually ended up taking closer to 12...
📸 @maidens_shop feat. our Bridge Shorts in Floral Block. Hand printed in northern India with natural earth dyes.
📸 @countyltd feat. the Sundae Jacket in hand-spun, hand-loomed, natural-indigo dyed organic cotton with 100% copper buttons.
Sunkissed washes. If you’re just catching up now we’ve decided to hijack our own feed and go a bit more in depth than we usually do about our ethos and way of working. Some of these posts are about big ideas, some about small (but significant) things, and this one is about something fundamental. We don’t use ‘laundries’ to wash our clothes. If you’re a designer you’ll know what this means, but if you’re not you may not understand quite what we are talking about. Brands (especially denim brands) generally buy fabric from one place, have garments stitched in another, then have them sent to a ‘laundry’ to be treated. This can be anything from a chemical softener to a full distressed worn look or anything inbetween (if you’ve ever bought ripped or stonewash jeans the laundry is where it’s created). Almost all of these laundries use harsh chemicals and gallons of water on a scale you wouldn’t believe. Of course there are beacons of hope in this space - @jeanologia, who we have worked with in the past, create near-waterless machines to acheive the same look. We don’t use laundries at all. Our clothing does use a lot of water for multiple natural dyeing steps followed by a simple rinse wash - but then that water is reused and recycled until it’s literally full of good plant matter and becomes a kind of rich fertiliser ‘cake’. In fact, almost all of the power that is used to make STORY stuff is renewable. Even the most power-hungry process - drying the dyed garments - is left to the best clothing dryer in this solar system, the sun. 📷 by @dannynorthphoto
Clothing is skincare. One of the largest markets for organic and naturally dyed goods is childrenswear - so much so that it isn’t uncommon for us to be looking through new dye tests and fabrics on teeny tiny onesies. It makes sense - new parents have often spent months brushing up on the kindest way to treat their little human and discovered all the baddies that are used to make and dye clothing. We have a supremely intimate relationship with clothing - it lies closer to the skin that anything else yet we take little notice of what it’s made of. If you were to see a list of ingredients presented as a face cream or cooking sauce you’d probably steer clear - and you’d likely want to find something more natural and (maybe even) good for you. Of course natural things are technically also ‘chemicals’, but natural plant dyes have been used throughout history, not only for their colour, but purported medical benefits when done correctly (using earth and skin-kind methods - Ayurvedic medicine still practices this today). We can’t speak to the medical benefits, but it’s certainly been proven that some natural dyes are anti-bacterial, anti-fungal and even flame retardant. Natural indigo is even enjoying somewhat of a moment as an ingredient in natural skin care and toiletries. 📷 by @mrlarkin #positiveproducts #vegan #naturalskincare #natural #veganfashion #consciousfashion #organic